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Data scarcity and AI solutions: Social research in new ways

22 Jan 2025

The social sciences rely on data from surveys or data about users. To obtain it, LMU researchers are increasingly relying on artificial intelligence and analyzing digital footprints.

Digital data offers enormous potential for research, from cost-efficient collection to innovative applications like data donations enabled by the GDPR. However, challenges remain in understanding the context of data generation and addressing gaps in analysis. Prof. Kreuter, together with the LMU researchers, emphasizes the importance of transparency and robust methodologies to harness this valuable resource effectively.

Read the full article here.