News

SODA Members featured in ESRA Podcast Series

30 Jul 2025

We are pleased to share that the fifth episode of the ESRA podcast series features members of the SODA team in an interview on the potential of AI for survey research.

In this short film, Barry Schouten discusses connection between surveys and AI-ML models with Stephanie Eckman, Christoph Kern and Bolei Ma. The following discussion points are covered in this short movie:

  • What is Social Data Science
  • Differences and similarities between Social Science and Social Data Science
  • Similarity between annotators labeling cases for Data Science datasets and survey respondents or interviewers
  • Sources for biases of data annotators
  • How to account for biases while working with models in Data Science
  • Annotation sensitivity
  • Conceptual shifts in Data Science
  • Robustness of models in Data Science
  • Future of representation error research in annotation sensitivity research
  • Potential of using ML models in cross-cultural research
  • Two cases of using ML models in surveys (Supermarket receipts, Hate-speech)
  • Potential of using AI for data annotation

You can watch the short film on the ESRA website here.